The city of Brighton received a fresh new look for its Christmas lights in 2016, bringing the seasonal display more in-keeping with the youthful, vibrant and connected nature of its residents.
Taking inspiration from the city’s unique history and contemporary urban vibe, the team at Gala Lights designed a scheme which had personality and connectivity at its heart. The design included emojis and used #s throughout to encourage social sharing amongst residents, visitors and the local community.
Brighton’s Christmas lights featured extensively on twitter and Instagram over the festive trading period, with widespread engagement and support from the public and local businesses. Brighton BID also received unprecedented positive feedback about the new Christmas lights from local residents, community groups and businesses.
“Gala Lights helped us achieve a truly unique and exciting lighting display for the 2016/17 festive season. The positive feedback from the public on social media was unprecedented and the back-up support was second to none.” Gavin Stewart, Chief Executive, Brighton BID.
Some of Brighton’s most well received Christmas lights include a series of Christmassy words displayed across major streets with hashtags and emoji features, and bespoke mod-inspired decorations hung amid icicle lights in surrounding areas. There is also a stunning sparking ceiling of light cascading from the Brighton clock tower, and strings of twinkling icicle lights and curtains of lights hung on significant buildings around the city. The lights create a magical atmosphere and are truly a must-see for residents and visitors alike.
This Christmas, to keep the community engaged and the scheme fresh, Brighton BID is running a competition via social media for a new word to add to the display. Gala Lights will create a new decoration featuring the winning word, switched-on with the wider display on Thursday 16th November.
